After an in-depth investigation of 56 well-known vehicle enterprises at home and abroad, the new organizer, the lizhan Expo Group, found out how the "fuse" cross-border e-commerce quenched their thirst
release date: Source: Internet editor: litchi Views: 822 copyright and disclaimer
core tip: when rumors of cross-border e-commerce about to "fuse" rose and fell, the new deal suddenly came to an abrupt end. Two months after the launch of the new cross-border e-commerce policy, the bonded zone resumed its former prosperity, as if the new policy, once seen as a nightmare, had never been implemented. However, everyone knows that the implementation of the new deal is only postponed for one year, and the "two orders" of the positive list and the customs clearance form are still stuck in the throat, which is still difficult to "digest". Some practitioners also said with emotion that they would increase overseas direct mail, layout overseas warehouses, and switch to general trade and cross-border o2o business. Only their own minor repairs and subsidies, and national policies will not be further liberalized, which will bring an unprecedented tide of industry integration
[China Packaging News] when the rumors of cross-border e-commerce are about to "fuse" one after another, the new deal suddenly came to an abrupt end. Two months after the launch of the new cross-border e-commerce policy, the bonded zone resumed its former prosperity, as if the new policy, once seen as a nightmare, had never been implemented. However, everyone knows that the implementation of the new deal is only postponed for one year, and the "two orders" of the positive list and the customs clearance form are still stuck in the throat, which is still difficult to "digest". Some practitioners also said with emotion that they would increase overseas direct mail, layout overseas warehouses, and switch to general trade and cross-border o2o business. Only their own minor repairs and subsidies, and national policies will not be further liberalized, which will bring an unprecedented tide of industry integration
review the new deal
the adjusted "King's bombing"
from hearsay to confirmation to hearsay to confirmation, it is most appropriate to use "several twists and turns" to describe the introduction of the new deal for cross-border e-commerce. Since the second half of last year, the new deal of cross-border e-commerce has become the focus of the industry. At that time, the surging cross-border e-commerce platforms "invaded" in the "warm water" of policy dividends, earning capital eyeballs and media attention. With the release of the draft for comments on the new deal, the discussion on the contents of the new deal has gradually heated up, including single and annual transaction limits, the change of postal tax to comprehensive tax, the cancellation of the 50 yuan tax exemption and its implementation from April 8, 2016
the exposure draft, which was limited to industry discussion and concerned by a few media, did not cause an uproar. Until the evening of March 24 this year, the Ministry of finance, together with several government departments, announced that the new cross-border e-commerce retail import tax policy would be implemented from April 8. Subsequently, the cross-border e-commerce companies of various brands that are doing the March promotion have raised their voices to discuss whether the annual personal transaction limit of 20000 yuan is enough? Is it reasonable? Which categories of prices may rise due to changes in the tax system? What impact will the new tax system bring to the industry? Is the tide of integration coming or is it really correcting the name of cross-border e-commerce
but by the evening of April 7, the above was once regarded as the core content of the new deal, but few people paid attention to it. At about 9 p.m. that night, the Ministry of finance, together with 11 ministries and commissions, announced a list of cross-border e-commerce retail imported goods including 1142 8-digit tax number goods (hereinafter referred to as the "positive list"), which does not include fresh, adult milk powder and liquid milk products, and cosmetics and formula milk products also set a stricter entry threshold. At the same time, the positive list points out that when purchasing bonded goods, the "first line" needs to check the customs clearance form according to the goods when entering the zone, and the "second line" is exempt from the customs clearance form when leaving the zone. This means that cross-border e-commerce imported goods are characterized as "goods" and will be regulated in the way of general trade. The customs clearance form and the positive list, the pair of "Wang Zao", instantly "stunned" all cross-border e-commerce platforms across the country when they first appeared. It is reported that the positive list introduced on the eve of the new deal has thrown bonded warehouses in many cross-border e-commerce pilot cities across the country into chaos, unable to get out and in, and cross-border e-commerce is facing the "fuse" crisis for the first time
after dropping the industry blockbuster, all government departments started the pace of policy adjustment. From the publication of the list of the second batch of cross-border e-commerce retail imported goods, the General Administration of quality supervision, inspection and Quarantine issued a document saying that the inspection and Quarantine of bonded imported goods purchased by cross-border e-commerce should issue a customs clearance form, and then the General Administration of Customs issued a notice saying that the implementation of the new cross-border e-commerce policy would be suspended for one year. People have finally realized that the core problem of the new deal for cross-border e-commerce is no longer that the tax revenue has been increased, but that the supervision mode tends to general trade imports, resulting in many "circuit breaker crises"
enterprises turn around
it's just a minor repair
at the same time of policy adjustment, cross-border e-commerce enterprises also try to layout in many ways, including overweight overseas direct mail, layout of overseas warehouses, switching to general trade and cross-border o2o business. At the 2016 China (Beijing) e-commerce conference cross border consumption sub forum held a few days ago, Li Liang, deputy general manager of Suning international e-commerce business center, said that at present, the platform adopts the joint development strategy of bonded import and overseas direct mail. For some popular small household appliances with a price of no more than 2000 yuan, the platform is usually placed in the bonded area for stock; For platforms with a price of more than 2000 yuan, the concrete vibration of the pier column is mostly carried out by overseas direct mail by full-time personnel. At the same time, suninghai outsourcing is making many attempts in the cross-border o2o mode, such as opening the largest direct selling center for imported goods in Nanjing, and providing users with a new experience through the combination of general trade and cross-border e-commerce for imported goods
in addition to overseas direct mail and cross-border o2o, many platforms are also making new attempts and layouts according to the characteristics of their own platforms and the specific content of the new deal operation process. Zeng Bibo, the founder and CEO of ocean terminal, said that by taking advantage of the tax reform, ocean terminal is optimizing the international direct mail service of its official logistics Beihai international to improve the efficiency of air transportation. At the same time, the main energy this year will also be used in new market development, buyer training and other aspects
in addition, some practitioners believe that transforming general trade is also a good choice. At the 2016 Yibang cross border e-commerce summit held a few days ago, Yang Xuehai, the founder of the cross-border logistics service provider ueq, said that the overseas direct mail and bonded import modes should walk on two legs. "I suggest choosing more ways to do imported food, don't be obsessed with cross-border, and think more about importing, and do some general trade or relatively safe direct mail goods."
however, a well-known person in charge of cross-border e-commerce, who did not want to be named, believed that after the new deal was introduced, overnight, all cross-border e-commerce enterprises claimed that the platform had been operating in two modes: overseas direct mail and bonded import. Compared with the two, the proportion of overseas direct mail business was higher, so it was not affected by the new deal
even though many enterprises have opened the way of multi-channel layout to deal with the new deal, such an approach still has limited significance for the future development of the industry, and is more like a minor repair to the enterprises themselves. Sunjianwei, chairman of huitongtianxia Logistics Co., Ltd., told Beijing Business Daily that enterprises with multi-channel transformation to adapt to the new deal still face "two orders" fence. "Everyone is claiming to pursue non-standard long tail goods, but after the new deal, it is actually just a 'false proposition'. Even if there is a possibility for the country to expand the positive list in the future, the growth rate of people's personalized needs will be much higher than the expansion rate of the positive list."
only when the policy is liberalized can "quench thirst"
"stumbling" cross-border e-commerce reach the time node of two months after the new deal was issued. Xu Ping, President of Henan imported materials public bonded Center Group Co., Ltd., said in an interview with Beijing business daily a few days ago that from the "April 8" new deal to May 4, the bonded warehouse business in Zhengzhou, Henan Province fell by about 70%, but at present, the business in the region has recovered to the level of 70% before the new deal, and is expected to recover to the previous level after mid June. According to the Beijing business daily, Xu Ping was the first person in charge of the bonded center in the industry to take the initiative after the new deal was introduced. He once said frankly in an interview with the media, "For the bonded area, the operability of the customs clearance form tax implemented by the new deal is almost zero; the introduction of the new deal is contrary to the upper law, without considering supporting policies and regulatory processes; the Ministry of Commerce, the Ministry of Finance and the State Administration of Taxation did not conduct in-depth research, nor based on the existing bonded pilot practice and research results, which brought great risks to the early results of the pilot"
with the news that the implementation of the new deal has been suspended for one year, Xu Ping said that at present, cross-border e-commerce has been settled, rather than "suspended". Previously, many crises occurred in the industry due to the lack of associations in the cross-border e-commerce industry. It will be the trend of future development to feed back the aspirations of enterprises to government departments and strengthen communication. "We are making a cross-border e-commerce pilot alliance, organizing pilot cities and large cross-border e-commerce trading platforms together, and establishing smooth communication channels with various ministries and commissions."
Ren Xiaoyu, CEO of Fengqu Haitao, also believes that the cross-border e-commerce industry lacks public welfare industry organizations, which can connect the existing cross-border e-commerce enterprises with the government from the perspective of national development, enterprise development, and the satisfaction of consumers' quality life, otherwise the cross-border e-commerce practitioners will be a mob. In the view of other industry practitioners, the key to the rebirth of cross-border e-commerce in the future is whether the policy can be further liberalized, whether it is the turnaround transformation of enterprises or the strengthening of communication between enterprises and the government. Otherwise, the appearance of all transformation measurements installed on the upper right side of the rack can only stop the bleeding for a while. Xu Ping said that the State encourages the development of cross-border e-commerce, and policies will be further liberalized in the future, including the "King bombing" of the positive list and customs clearance form. In the future, it is likely to adopt the positive list optimization before implementation. At the same time, it may also introduce customs clearance forms and supervision methods exclusive to cross-border e-commerce
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