How can China's packaging industry prosper

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In the development of modern market economy, commodity packaging plays a role in protecting commodities, facilitating storage and transportation, and promoting and beautifying commodities. Its importance is increasingly valued by manufacturers, merchants and consumers. With the rapid development of China's national economy, the substantial improvement of people's living standards, and the popularization of market economy, especially all kinds of commodity supermarkets, the consumption of all kinds of commodity packaging has increased sharply. After more than 20 years of reform and opening up, China's packaging industry has grown rapidly with an average annual growth rate of 15%

it is reported that there are more than 15000 packaging enterprises above the county level in China, with a workforce of more than 2.2 million people. The total output value of the national packaging industry has ranked 14th among the 40 major industries of the national economy, undertaking the packaging and supporting tasks of more than 300 billion yuan of domestic goods and materials and more than 200 billion US dollars of export goods every year. The rapid growth of the packaging industry shows the vitality of the packaging industry under the socialist market economic system. Moreover, with the continuous increase of people's material and cultural needs and the increasing international commodity and market competition in the world economy after China's entry into WTO, its position and role in the national economy will become more prominent

however, we should also be aware that there is still a large gap between China's packaging industry and the world's economically developed countries in the field of nano lignin interconnection dispersed in synthetic rubber matrix. For example, industrial structure, enterprise scale, product quality and grade, scientific and technological level and development ability, basic packaging industry level, comprehensive utilization level, environmental protection and personnel quality. Among them, the shortage of scientific and technological talents and the weakness of development ability are important factors that restrict the development and technological progress of China's packaging industry. Therefore, we must have a clear understanding of China's current packaging industry and understand how to develop China's packaging industry in the highly competitive world economy

the status of China's packaging industry after China's entry into the WTO according to the positioning, zero position and hammer lifting buttons in sequence

the market potential is great, and the competition is more intense. According to the prediction of experts, China's entry into WTO will definitely drive the expansion of China's packaging market. From the static cross-section analysis, taking 2000 as the base, the total output value of the national packaging industry is about 200billion yuan. Based on 70% material consumption, the size of the derivative market is about 140billion yuan, and the total size of the packaging market is 300 ~ 340 billion yuan; From a dynamic perspective, the packaging industry has a higher growth rate than the national economy. The average annual growth rate during the "sixth five year plan" period is 15.7%, the "Seventh Five Year Plan" period is 17.2%, the "Eighth Five Year Plan" period is 20.3%, and the "Ninth Five Year Plan" period is not less than 15%. According to the current economic development speed and the long-term development planning goals of China, the flexible packaging tension machine is frequently used. By 2010, China's industrial and agricultural GDP will double from $100 billion in 2000 to $200 billion, the total value of foreign trade exports will reach $350 billion, and the corresponding packaging market size will reach at least 500 ~ 600 billion yuan. Such a potential market is attracting the attention of more and more countries. Under the WTO, tariff barriers have been reduced and even gradually eliminated, foreign investors have invested in domestic factories and localized production, resulting in the reduction of production costs. High-quality and low-cost goods are bound to win domestic consumers, which is bound to cause conflicts on domestic products and markets, and make the competition in China's packaging market increasingly fierce

The competitive structure of the industry is constantly changing. The packaging industry is composed of two parts: the basic packaging industry and the packaging product manufacturing industry, which are mainly composed of packaging raw materials and packaging equipment. Packaging products are traditional labor-intensive industries. In the middle and low-end market, due to low technology content, low barriers to entry, low added value of products, labor costs and geographical costs play a decisive role in the formation of competitive advantage, they have a comparative advantage in international competition. However, in the domestic market, due to economic growth, the expansion of the market space of packaging products will attract domestic capital and intensify market competition, Cost, quality and delivery time play a decisive role in the formation of competitive advantage. For the high-end market, due to the high technical content and high added value of products, China's packaging industry has low self-development ability and strong dependence on foreign technology and equipment. It is at a disadvantage in the competition with international capital and is subject to international competitors for a period of time. The packaging equipment industry and raw and auxiliary materials industry are capital intensive and technology intensive industries, and the ability of technological autonomy and development and innovation will determine the competitive advantage of this industry. Due to the lack of technological development and innovation capacity in this field, low capital concentration, and lack of comparative advantage in international competition, China's packaging industry will be in a very disadvantageous position in the competition due to the impact of international capital. Therefore, the commanding heights of China's packaging industry are likely to be controlled by international capital, and the international competitiveness will be further weakened

the industrial structure is still extremely unreasonable. It is mainly manifested in: unreasonable and low-level repeated construction, excess production capacity of general packaging products industry with backward technology, high consumption and low added value; The industrial organization structure is unreasonable, the enterprise layout is scattered, the number of large enterprises and enterprise groups with strong competitiveness is very small, the economies of scale are poor, the ability of product development, technological transformation, technological innovation and technological progress is low, the industrial concentration is low, and the decentralization of production and market leads to excessive competition among enterprises; Capital and technology investment are scattered, which affects the improvement of enterprise efficiency; The organizational structure of the enterprise is rigid, and the level of professional cooperation is low; The equipment industry is backward, and a large number of complete sets of equipment products with high technical performance mainly rely on imports; The proportion of technology and knowledge intensive high-tech enterprises is low, and the degree of industrialization and marketization of scientific and technological achievements is low

how to develop China's packaging industry after China's entry into WTO

adhere to technological innovation, management innovation and product innovation. Technological innovation should aim at revitalizing the packaging equipment industry, rely on the industrial policy advantages of the national development equipment industry, and combine industry, University and research. Therefore, first of all, we must cultivate technology absorption subjects with technology absorption ability and technology demonstration and promotion ability within the packaging industry, and establish an enterprise technology innovation system with large enterprises as the main body; Secondly, with property rights as the link, all parties of industry, University and research jointly set up enterprises, which is essentially the combination of capital and technology around the effective needs of all parties, so as to realize the internalization of technology trade and avoid the low efficiency of technological innovation caused by the fuzzy property rights relationship and poor legal environment in the past technical cooperation; Thirdly, use capital operation to realize the diffusion of technology in the industry; Finally, we should also pay attention to the development and application of emerging nano packaging technology

adjust the industrial structure, promote the optimization and upgrading of the packaging industrial structure, and realize the collectivization and scale of the packaging industry. In the world economy after China's entry into WTO, with the expansion of the market, the increase of investment and the reduction and elimination of tariff barriers, China's packaging industry will be affected by the demand structure, supply structure and international, which will inevitably affect the proportion of intermediate demand and final demand, consumption and investment of packaging products, and make a great change in the investment structure. In addition, The ownership of labor and capital and the relative prices between them, as well as the ownership of production technology system and natural resources will change. Especially through the role of the international comparative interest mechanism, it will cause changes in the import and export structure, and then drive the changes in the domestic industrial structure. Therefore, China should speed up the transformation of traditional industries with high and new technology, measure with the guide rail as the benchmark, actively adjust the industrial organization structure and product structure, and speed up the development of trend products, such as the development and production of paper in packaging materials. Among the four pillars of the modern packaging industry -- paper, plastic, metal and glass, paper products have the fastest growth and a wide range of raw materials. They are not as fragile as glass, not as heavy as iron, easy to carry, and will not have as many environmental problems as plastic. Therefore, paper packaging is widely used in daily life, and is considered to be the most promising and potential packaging material. The International Health Organization and domestic environmental protection experts believe that non-toxic and harmless "all paper environmental protection bags" must be used for shopping in the future

in line with international standards. Export earning foreign exchange is a business in the international market. If you want to show your skills and make more achievements in the international market competition, you must strive to internationalize your products. An important way to realize product internationalization is to actively introduce international standards to regulate the production behavior of enterprises, so as to eliminate "technical barriers in trade". In order to win the victory in the international business war, the standards of products in many developed countries show a "reverse increase" pattern, that is, the national standards are higher than the international standards, the ministerial standards are higher than the national standards, and the internal control standards of enterprises are higher than the ministerial standards, so that their own product standards work is in the forefront of leading international standards, and based on this, they constantly refresh the international standard indicators, effectively promoting the process of product internationalization driven by technological innovation, To ensure that our foreign trade products take the lead in the international market. Many experiences show that adopting international standards to improve product quality is not only a prerequisite for promoting the internationalization of Chinese enterprises' products, but also the potential to enhance the competitiveness of Chinese enterprises' products in the international market. As long as our enterprises enhance their awareness of competition, actively adopt international standards, actively create conditions to formulate internal control standards that exceed international standards, and ensure the high quality of products with high standards of products, we can make our products take a decisive step on the road of internationalization

formulate the national green packaging development plan. The so-called green packaging not only requires the least packaging materials, the least waste, but also saves resources and energy; Easy to recycle and reuse; Waste combustion produces new energy without secondary pollution; The packaging materials shall be at least and decompose by themselves, without polluting the environment. Developing green packaging is a technological revolution in the packaging industry and an inevitable trend for the world packaging industry to adapt to the tide of environmental protection. Especially after joining the WTO, green packaging has become a new non-tariff barrier. Therefore, the packaging industry must change its concept, strengthen the awareness of non pollution, and adapt to the new competition caused by the new standards and regulations put forward by various countries for packaging materials and waste. To develop China's packaging industry, we should vigorously implement the following four points: implement the "green design" plan, advocate appropriate packaging, and pay attention to reducing packaging; Establish an effective packaging waste recycling system, improve the recycling rate of packaging, and develop reusable packaging; We should strengthen policy guidance and support, research and development of high-performance and functional packaging materials that are harmless to the ecological environment or have little pollution and are conducive to resource recovery and regeneration to replace traditional packaging. Prohibit or restrict the use of certain packaging materials, and strictly control the content of harmful substances; Enterprises engaged in waste packaging and treatment should implement preferential policies and enjoy preferential policies for the environmental protection industry

develop education, strengthen the training and introduction of talents, and take the road of joint development of industry, University and research. Recently, the development of complex packaging technology, the development of global market and the strong growth of packaging industry must increasingly rely on the development of packaging education and the development of packaging human resources. For a long time, due to the neglect of packaging education and

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