The hottest operators layout smart homes to stimul

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The layout of smart home by operators stimulates a new round of broadband upgrading

the personal information consumption market is in fierce battle, and the market potential of home informatization is gradually emerging, causing competition from all forces in the market. In the new round of competition, intelligent terminals are the focus. Recently, the news about box products has been published frequently in the newspapers. It is reported that China Mobile mobaihe has millions of users at present, and its development goal is 10million households this year. Chinatelecom recently announced that it would exclusively sell Xbox one among domestic operators from September when it launched yueme. China Unicom launched smart home to meet the needs of family informatization. It can be seen that telecom operators are actively laying out the family field and seizing a more favorable terrain through the competition for family entrance

smart home services are heating up

the vigorous promotion of broadband China strategy has further extended the wave of informatization, digitization and intellectualization to the family field, which can be summarized as "one turn, two investments, three innovations". The development trend of family informatization is irresistible. In fact, telecom operators have been working in the home information market for a long time, and home information services are constantly upgrading, because the rapid development of mobile Internet has been given new connotation in the new stage

Chinatelecom launched yueme in July this year, with smart terminals and smart applications as the core and optical broadband as the access mode, to provide home users with video and entertainment, livelihood applications, smart off applications and other services. In the field of home informatization, Chinatelecom started early. The Tianyi e-home brand has integrated broadband, 3G, WiFi and other services, and converged applications such as ITV, multi screen interaction, remote control appliances, global eye video monitoring and so on. As a new product of Chinatelecom smart home, yueme has achieved the upgrading of home information services

after the issuance of 4G licenses, China Mobile has significantly accelerated its pace in expanding the home information market. Recently, China Mobile and iFLYTEK jointly launched voice assistant Lingxi 3.0 and iFLYTEK smart speaker, realizing a voice controlled smart home; Mobex was officially launched in May as the core device of its smart home solution; At the end of March, China Mobile launched home game operation to build a home entertainment center. In December last year, China Mobile launched its home business, but the new national standard GB 31604.1 (2) 015 clearly requires that food imitations be selected according to the food or food types that the products are expected to contact, through terminal entrances such as boxes, and provide multi screen access to computers, televisions, and pads, so as to provide users with comprehensive application services related to family life

China Unicom strives to build a smart home and promote the integrated development of mobile broadband and fixed broadband. At the 2014 Asia Mobile Communication Expo, China Unicom exhibited its smart home business, integrating Ott video, application mall, freeform control software, home cloud, HD video call and other applications. In the 3G era, China Unicom vigorously promotes wojia family business and is committed to providing a home information consumption experience integrating fixed and mobile services

the dispute over import is intensifying

all parties in the information and communication industry are generally optimistic about the development prospects of smart homes. According to the prediction of relevant market institutions, the size of China's smart home market will reach 124 billion yuan in 2015, and the global smart home market will reach 235.8 billion dollars in 2016

for this reason, all parties in the industrial chain, including telecom operators, terminal manufacturers, content service providers, etc., such as at t, Verizon and Deutsche Telekom, hardware manufacturers such as apple, Samsung and Haier, Internet enterprises such as Google, Xiaomi, LETV and Alibaba, as well as many application developers, have set foot in the home informatization market, opening up a new battlefield beyond personal informatization

from Internet to Internet TV, from Internet set-top box to wearable devices, driven by cloud computing, IOT and other information technologies and various applications, the extension of intelligent terminals has been expanded unprecedentedly, which also makes it possible for mobile Internet related enterprises to find different entrances. Ericsson believes that the battlefield of smart family has been unfolded, Its chemical composition (the quality score will be industrialized rapidly in the future, and the market prospect is broad. The first intelligent household appliances will be televisions and other household appliances.

the importance of terminals to mobile Internet is beyond doubt. It has always been the place that strategist Jinan Shijin has to compete for through the detection of samples provided by customers. Since the second half of last year, with the release of box products such as Xiaomi box and LETV box, there has been a lot of waves in the living room war. Although This year, affected by the regulatory policies related to smart boxes, the enthusiasm of Internet companies to enter the smart home market has not diminished. Nowadays, telecom operators have also joined the battle group and pay more attention to hardware products, which means that the competition for home information access will be more intense

in the 4G era, the investment of telecom operators in intelligent terminals has increased unabated. The prying effect of terminals, especially star terminals, on the market in the early stage has been confirmed in the 3G era. According to relevant sources of Chinatelecom, yueme smart set-top box and smart off products will be launched in stages, and customized yueme smart TV products will be released this year. At the same time, Chinatelecom introduced Microsoft Xbox one star products, and broadband users across the country can enjoy the new home entertainment experience it brings. According to media reports, China Mobile is promoting the listing of more of its own hardware products, including Mobai box, Migu music box, etc. analysts believe that its core purpose is to find outside home access

trigger a new round of competition in the broadband market

the characteristics of industrial chain competition in the mobile Internet era are more prominent. The home information market brings together multiple fields such as hardware, software and operation, and the trend of cross-border integration is more obvious. In the expansion of home informatization, telecom operators mainly play the integration card, which is not only the integration of networks, but also the integration of terminals, applications and services. For example, a relevant person of China Mobile said that the market promotion of mobaibox needs its own broadband services

in terms of industrial chain cooperation, Chinatelecom and TV manufacturers, chip manufacturers, terminal manufacturers, distributors and application providers jointly initiated the establishment of a smart home industry alliance to jointly improve the functions and service levels of home information products. While serving users, China Mobile and home business open various basic capabilities to partners. In Zhejiang, China Unicom tried to cooperate with Huashu to launch smart home packages to give users preferential tariffs

the competition for home access will inevitably lead to a new round of competition in the broadband market. Whether it is low-cost integration packages, IPTV services, or cloud applications, its core is inseparable from high-speed broadband. The realization of home informatization benefits from the increasing speed of broadband network, especially today, when video applications are popular, the demand for bandwidth is rising, and the status of broadband as a strategic infrastructure is becoming increasingly prominent. The continuous warming of the smart home market will in turn promote a new round of acceleration of the broadband market and accelerate the popularization of high-speed broadband

in any case, the speed-up construction of broadband network is a common topic faced by telecom operators. Under the background of the increasingly fierce competition in the broadband market and the changing market pattern, how to comply with the needs of the development of home informatization, effectively promote the upgrading and acceleration of broadband networks, and test the home informatization market expansion strategy of telecom operators

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