Recently, the Ministry of transport and the Ministry of housing and urban rural development jointly issued the guiding opinions on promoting the healthy development of small and micro passenger cars with plastic sheeting, clearly encouraging the development of new forms of time-sharing leasing and reasonably determining the positioning of time-sharing leasing in the urban comprehensive transportation system. This has dramatically heated up the shared car market. Some consulting agencies predict that by 2020, the overall market scale of shared cars will reach 9.28 billion yuan. Previously, shared bicycles, which are highly similar to shared cars in the industry, were "braked" by some cities due to problems such as disorderly parking. Then, will sharing cars repeat the "pain of sharing" such as parking difficulties and deposit risks? Recently, "Xinhua viewpoint" launched an investigation
trend policies continue to release driving signals
the industry said that in fact, shared cars and car Hailing are almost landing at the same time, but car Hailing has gradually formed a scale and standardized, and shared cars have always been tepid. The introduction of this guidance clarifies the support and encouragement for shared cars, and pushes shared cars to a new outlet
it is understood that some hot cities have successively introduced management and incentive measures
for example, in January last year, Shanghai issued the "guiding opinions on promoting the development of new energy vehicle time-sharing leasing industry in the city", which proposed to "further strengthen the policy support for new energy vehicle time-sharing leasing industry"
in April this year, the Guangzhou Road Transport Industry Association issued the self regulatory service specification for shared vehicles, which stipulates that the Guangzhou shared vehicle platform will realize "bad credit sharing". At the beginning of July this year, the Shenzhen Transportation Commission issued several opinions on standardizing the management of the automobile timeshare leasing industry (Draft for comments), which proposed to "guide and encourage timeshare leasing operators to use pure electric vehicles and reduce road traffic emissions"
enterprises have obviously received the positive signals released by the government. "The new regulations recognize the status and role of shared cars in the public transport of the whole city, and strengthen our confidence in the prospects of the industry." Tan Yi, chief operating officer of gofun, said that gofun plans to expand the number of cities covered to 50 to 100 next year, and increase the total number of vehicles in the country to about 50000
togo Togo CEO Wang Lifeng told "Xinhua viewpoint": "some cities regard shared cars as an important tool for the development and popularity of new urban areas, and the market response and friendliness have significantly increased."
due to the scarcity of license plate resources in big cities, previously shared cars were mainly new energy vehicles. But recently, BMW, Audi and other high-end traditional fuel vehicles have also entered the battlefield, providing users with more choices
is it convenient to experience? Is it cheap? Is it safe
recently experienced the mainstream shared car in Beijing market
-- is it convenient? "Can you walk with a brush?" Many people have such questions. In the experience, we found that the process of each platform is basically the same: download the app first, register, upload the ID card and driver's license, and wait for the background audit. After the approval, you can pay the deposit and start using the car
open the app of the platform and you can see the nearest pick-up point. Some platforms need to pick up cars at fixed parking spots, and some platforms launch "relay car" services, so there may be cars everywhere. However, it is not as convenient to find a shared car as to find a shared bike. Once I went to find a car parked in a square, but I couldn't find it on the ground or underground for half an hour, so I had to give up. After arriving at the destination, you may not be able to find a parking space. Once, an app on a platform showed that more than a dozen nearest parking spots were full
-- is it cheap? Different shared cars have different prices. At present, most platforms in Beijing charge by "km + Min". Generally speaking, the better the model, the higher the price. Among the shared cars contacted, the BMW Mini with the highest rental price has a mileage fee of 2.8 yuan/km and a daytime duration fee of 0.48 yuan/minute. The lowest is the ordinary new energy vehicle, with a charge of 1.2 yuan/km, and the daytime time charge is 0.1 yuan/minute. The mileage fee of an ordinary express on a car Hailing platform is 1.6 yuan/km, and the duration fee is 0.5 yuan/minute
28 year old Liu Jia has used the shared car for nearly 3 months, with a total of more than 20 times, and many platforms have been used. "I think car sharing is more cost-effective than car Hailing for a short distance, but not necessarily for a long distance, because car sharing is double billed for mileage and duration." Liu Jia said, "but it must be cheaper than private cars. After all, keeping a car costs a lot of money."
-- is it safe? Vehicle condition is the basis of ensuring safety. Compared with sharing bicycles, the condition of sharing cars is much more complicated. It was found that some cars had scratches, and the right rear of one car was even hit with a big hole. Some cars show that they need to change the oil after starting. After calling the customer service, they are told that "this is not a big problem, and they can continue to use it", and that staff will come to deal with it after use. The cleanliness and tidiness of the car is also greatly different from the close fitting of the positioning cylinder plane on the pointer and the active needle. Some cars have garbage and stains, and the ashtray is not cleaned. The vehicle maintenance frequency of the interviewed platforms varies. Some platforms claim that staff will get on the vehicle for inspection after each use, and some platforms are maintained once within 24 hours or 48 hours
how to solve the pain point and parking difficulty
according to the "Research Report on China Internet car time sharing rental market" released by AI media consulting, the scale of China Internet car time sharing rental market reached 430million yuan in 2016. It is estimated that by 2020, the overall market scale will reach 9.28 billion yuan
it is found that at present, several domestic car sharing platforms have obtained tens of millions of financing. Wang Lifeng said that in April this year, the company completed 40million yuan of a+ round financing, which was jointly invested by Zhenge fund and Tuopu fund. At present, the company has raised a total of 80million yuan for the hammer handle with handle cover, and will soon announce the round B financing. Pangyicheng, the chairman of Beijing Zendai Automobile Information Technology Co., Ltd., said that so far the company has completed three rounds of financing, with a total of more than 200million yuan
like bike sharing, on the one hand, the rapid development of shared cars has provided a new choice for many consumers to travel, on the other hand, it has also brought new challenges to urban traffic management. Interviewees said that the development of shared cars still needs to break through a number of industry pain points
-- will it aggravate traffic congestion? "Beijing, Shanghai, Guangzhou and Shenzhen actually control the new license plates. From the supply side, the new license plates are limited, so the car ownership will not increase sharply due to the emergence of shared cars." Wang Lifeng said
Tan Yi said that the utilization rate of private cars is now no more than 5%. In comparison, the utilization rate of shared cars is greatly improved. "With the increasing density and number of shared cars, the convenience is getting stronger and stronger. When the convenience and density of shared cars reach a certain level, I believe some people will consider giving up private cars."
-- can credit replace deposit? In terms of deposit payment, the shared car needs to pay a deposit ranging from hundreds to thousands of Yuan before using. The return time is long, and the risk is borne by the user. Li Junhui, a professor at China University of political science and law, said that various platforms or enterprises use deposits to collect a large amount of funds, which will significantly increase users' capital risk. The guidance encourages time-sharing lease operators to adopt a credit model instead of deposit management
Li Junhui believes that from the current development experience of shared bicycles, encouraging "deposit free" and similar "deposit free" car use methods based on Alipay have appeared one after another, which shows that "no deposit" can also achieve reasonable constraints on users, which is worth learning from shared bicycles
-- can we solve the problem of difficult parking? Shared cars are limited to "parking spaces", and can be "returned everywhere" only in some cities or regions. At present, the biggest pain point of the shared car industry is the practical problems such as "inconvenient parking and renting". If shared cars are parked disorderly, the impact on traffic order will even exceed that of shared bicycles
in this regard, the guiding opinions put forward two incentive mechanisms from the top-level design level, including "providing convenience for the parking of time-sharing rental vehicles in class 1 public parking lots based on corrugated cardboard base paper in crowded areas" and "encouraging the exploration of measures such as preferential urban on-road parking fees"
xukangming, an urban transportation expert, said that shared cars bear the function of public services to some extent, and it is reasonable to use social resources appropriately in terms of roads and parking resources. Zhangbowei, deputy director of Beijing travel operation and management center, said that to solve the problem of disorderly parking caused by insufficient parking spaces, the platform needs to strengthen monitoring through technical means and establish the credit files of illegal users. At the same time, it also calls on the management department to revitalize the low utilization of parking space resources and open it to the shared car platform
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